Prudential MyRide London

As a result of the ongoing situation with Covid-19 and the cancellation or postponement of mass events, many charities across the country - and the services they support - have been forced into working with a severe decrease in funding at a time when they are needed most.

Over seven years, the Prudential RideLondon festival of cycling has inspired hundreds of thousands of people to get on their bikes, raising £77 million for thousands of charities in the process. This year, the organisers have instead introduced the virtual event, Prudential My Ride London, to celebrate cycling and support the UK's charities.

In terms of our work at the London Legal Support Trust, there has been a significant rise in Emergency Funding applications from advice agencies as they deal with the current crisis. Many advice agencies are reporting a six-fold increase in demand. Fundraising for free legal advice services is therefore more critical than ever if agencies are to continue doing such a fantastic job in preventing homelessness, resolving debt problems, gaining care for the elderly, and fighting discrimination and exploitation.


What is Prudential MyRide London?

Prudential My Ride London is a virtual cycle that is completely free to enter and enables riders of all abilities and ages to cycle a range of distances on 15th and 16th August. With a free app available to download that allows you to track your efforts, you can opt to cycle 19 miles, 46 miles, 100 miles, or a distance of your own choice, on a route of your choice.

You can cycle, scooter, skateboard, trike, tandem, penny farthing, roller skate or even unicycle your way to your chosen target in any location you like, making the event inclusive to all ages and abilities!

Cycle In Support Of LLST


Prudential MyRide for LLST!

If you would like to take part in Prudential MyRide London to fundraise for LLST, simply click on the sign up button below to let us know your details and which distance you would like to take on. We will then send you the link to register for the event with the organisers, and set you up with a Virgin Money Giving fundraising page for you to share with friends, family and colleagues.

Our Team LLST Prudential cyclists are:



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